I’ve been to many places around the world, but I’ve never seen a city with cooler store names than Edinburgh, Scotland. Here are the 25 best stores names that I saw on a recent trip. They run the gamut from clever and punny to downright descriptive.
Cocaine? Tofu? Stuff white people like? I never went in because I’m Asian.
What better pictures to post on the 4th of July than ones of a good ole, red-blooded Corvette. My buddies in the GM PR department loaned me one to drive for a week after we connected on Twitter—yet another frequently overlooked of tweeting!
This guy shows up at my house with the keys for a 2009 Corvette.
I had never driven a Corvette before, and it’s not what you would call subtle. But then again, it’s not designed to be subtle.
Question: How can you follow so many people?
Answer: I don’t read the timelines of all the people that I follow. Instead, I only deal with @s, Directs, and tweets that contain “guykawasaki” and “alltop.” I am not reading everything everyone I follow tweets, but I answer almost every @ and Direct.
Question: Then why do you follow everyone?
Answer: I follow everyone for two reasons: first, common courtesy; second, so that anyone can send a Direct to me. I like Direct messages because they are so much more efficient than email.
Question: Why do you use @GuyKawasaki and @GuysReplies?
Answer: I created @Guysreplies in order to reply to @s that all my followers do not need to see. For example, when people tweet, “@guykawasaki I loved Reality Check,” I don’t want to burden everyone with my thank-you @ reply. Also, people publicly attack me as a kind of “tweet bait” to get more followers. Because @GuysReplies has few followers, this scheme won’t work, and I can still appear to be “engaged” with the losers.
Question: Why do you repeat your tweets?
Answer: I repeat a handful of my tweets because I don’t assume that all my followers are reading me 24 x 7 x 365. This is the same reason that ESPN and CNN repeat the same news stories (without updates, simply identical reports) throughout the day.
Question: What Twitter applications do you use?
Answer: I’m on a constant hunt for the ultimate Twitter applications. Right now, I use TweetDeck on my Macintosh and TweetFlip and Tweetie on my iPhone.
My ghosts and I also use Objective Marketer to post tweets that contain links. This site enables us to create marketing campaigns and then schedule, frame, and track tweets. Disclosure: I am an advisor to Objective.
Finally, I use TwitterHawk to thank people who have shared Alltop pages with their followers. This site enables me to search for the string “pretty good stuff about” and automatically send a tweet.
Question: How long do you spend on Twitter every day?
Answer: Asking me this is like asking Tiger Woods how much time he spends playing golf: “It’s what I do.” If I’m on the computer, I’m on Twitter, and I’m on the computer eight hours per day. When I’m not on the computer, I use TweetFlip or Tweetie to mark tweets as “favorites” that I handle later using TweetDeck.
The harsh reality of the startup scene today is that revenue is the best, and maybe only, form of funding. While many conferences focus on gaining the attention of investors, we’ve put one together that focuses on generating revenue.
Vient de paraître en français:
La réalité de l'entrepreneuriat
Le guide irrévérencieux pour dépasser, devancer, distancer vos concurrents
de Guy Kawasaki
Publié en français par les Editions Diateino, avec l'aimable autorisation de Portfolio, Penguin Group. 26 euros.
Ce livre, traduit par Marylène Delbourg Delphis, fait suite à L’art de se lancer, le bestseller de Guy Kawasaki traduit en 10 langues, paru en 2006 aux Editions Diateino.
La réalité de l’entrepreneuriat, comme L’art de se lancer, est un livre de chevet pour tout entrepreneur, où qu’il vive. Ce livre vous intéressera, vous motivera – et vous secouera peut-être un peu aussi, car il ouvre des perspectives nouvelles sur les difficultés de l’entrepreneuriat au début de la vie d’une entreprise et il vous donne les moyens de les résoudre. Il vous fera gagner un temps fou, car il vous évitera bien des bévues et vous renforcera dans votre conviction.
Subscribe to RSS Feed