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August 12, 2008

The Art of Marketing Wine

My friend Richard Shaffer of Israeli Wine Direct interviewed my other friend Roger Dooley of the Neuromarketing Blog. The interview is called "This is Your Brain on Wine." Ostensibly the interview focuses on wine, but it's applicable to marketing in general. Here's an example of a Dooley answer from the interview:

Effective Internet marketers let customers do some of their own categorization. Many customers will want to view wines by varietal, for example. Some may want to view products by price range, or country of origin, or winery. Giving visitors some simple options to drill down to what they want quickly improves the chance of a sale.

Check it out because you'll learn things about sales and marketing that you can use in your business.


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