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May 13, 2010

Example needed: Invoking consistency

Looking for some unusual examples of invoking consistency to persuade people. This is the concept that if you get people to sign something, verbally agree, identify with a value or type of person, then their desire to be consistent with those items mean that they will follow through. For example, if you tell people you’re concerned about the environment, then you’re more likely to participate in a beach cleanup when asked. Please send examples to guykawasaki@gmail.com.


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