Over at the American Express OPEN Forum, I posted instructions for how to enchant people with Facebook. Please check it out if you want to use Facebook for marketing purposes. If you want to be enchanting in general, check out my new book: Enchantment: The Art of Changing Hearts, Minds, and Actions.
After one week of availability, Enchantment has hit three bestseller lists: New York Times (Advice, How-to, and Miscellaneous), Wall Street Journal (Hardcover Business), and Publishers Weekly (Hardcover Nonfiction). I owe this success to you, my readers and reviewers. Thanks so much for making Enchantment a success. I hope it enables you to change the world!
Buy Enchantment now.
Question: When you autograph a book, what does your message say?
Answer: It says “Resisting you is futile.”
Question: Why do write this?
Answer: Because I want my readers to feel good about themselves.
Question: Why do you sign the cover?
Answer: There are three reasons. First, it saves me lots of time by not having to open the book. Second, and more important, the main purpose of getting an autograph is to show others that you know the author, so having the autograph on the cover makes this much more obvious. Third, it helps readers meet people because the autograph is a good way to start a conversation: “How did you get his autograph? What does it say?”
Question: What if I lose the cover?
Answer: Please don’t, but I can send you another one.
Question: Won’t this make the book less collectible?
Answer: My goal is to sell millions of copies, so there’s no point in collecting it. If anything, the unsigned ones will be valuable someday because I’ve signed so many of the first run.
Question: What kind of pen do you use?
Answer: I use a fine-point, black Sharpie. After several signings, I’ve figured out that signing 200 books causes the point to become too broad, and my writing becomes truly illegible.
Question: How can I get an autographed copy?
Answer: My favorite local bookstore, Kepler’s, can take care of you here. Every few days, I stop into the store and sign the books that are ordered. The order form says U. S. only, but if you send an email to Enchantment@keplers.com, you can make arrangements to have the autographed copy sent almost anywhere in the world.
Reluctance is futile. Buy Enchantment now.
At long last my latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, is available. Here are the ways to order it. As an indication of what the critics think of it, this is the Kirkus review:
Apple’s former chief evangelist leads businessfolk down the path to enchantment.
The entrepreneur’s entrepreneur is back with his tenth book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques—while it's not original, it's effective. The author's trademark light and airy style is on display, but it's his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.
Informative, concise guide from one of America’s most influential and, yes, enchanting entrepreneurs.
You can read a lot more about the book here. For a limited time, if you order Enchantment, you can get a free copy of my previous book, Reality Check by going here. Please check it out. I promise that it will help you change the world.
Buy a copy of Enchantment and get a free copy of Reality Check. Offer expires at midnight, 3/7, Pacific time. Limit of one per person. Purchases from U. S. resellers, and we’ll ship to only U. S. addresses. Quantities are limited. Click here for details.
I’m running a photo contest for enchanting pictures. There are five categories: Kids, Pets, Travel, Vehicles, and People. The prize is a Nikon 3100 for the winner of each category plus an iPad for the category winner with the most votes. Click here to learn more. The deadline is in eight days!